Role
Destination Visibility
They shine a light on real places, events, and experiences — the kind of honest perspective that no ad campaign can replicate.
Public-facing storytellingExplore
Ambassadors
Faces you can trust
Our ambassadors aren't just spokespeople — they're people who genuinely love Nigeria and help first-time visitors, returning diaspora, and curious travelers feel welcome and informed.
Real advocates building real destination trust
When someone credible tells your story, people listen. Ambassadors help turn awareness into genuine interest and trust.
Trust
Public credibility
Culture
Storytelling voice
Reach
Audience connection
Advocacy
Destination momentum
What ambassadors actually do
Beyond representing the movement, ambassadors build the kind of trust that changes how people think about visiting Nigeria.
Role
Visitor Confidence
A trusted voice makes Nigeria feel safer, warmer, and more accessible — especially for people visiting for the first time.
Confidence-buildingExplore
Role
Campaign Impact
Ambassadors give tourism campaigns a human face — making them feel current, culturally grounded, and genuinely compelling.
Campaign-ready valueExplore
What ambassadors bring
Trust, cultural depth, and a genuine connection to people — that's the core of what this role is about.
Credibility over spotlight
This is about public trust and representation, not personal promotion.
Clear purpose
You can see quickly how ambassadors support destination visibility and the broader visitor experience.
Open to collaborators
If you want to carry Nigeria's story with credibility, there's a place for you here.
Public ambassadors
Meet the people carrying Nigeria's story forward.
Approved creators appear here after review. Discover their work and the voices shaping how Nigeria is experienced and understood.
Apply as an ambassadorUnited Kingdom
Charmaine Hayden
BritishGlobal
Fund Manager | Micro Angel | Board Leader | Economic Commentator | Global Speaker
Charmaine Hayden is a seasoned fund manager, board leader, and economic commentator with deep expertise in venture capital and early-stage investing across Sub-Saharan Africa. As a fund manager at GOODsoil VC, she led investment strategy and capital deployment through an external fund structure in partnership with a regulated firm. Her work focused on scalable, sustainable, and tech-driven ventures, contributing to the continent's financial and technological infrastructure, while also shaping startup policy and ecosystem development. As a micro angel investor with two successful exits, Charmaine combines a founder-first perspective with strategic investment insight, giving her a rare edge in identifying and nurturing high-growth startups from the ground up. Charmaine has advised FTSE 100 companies and governments on foreign investment, market expansion, and strategic positioning, offering high-level counsel on economic growth, innovation, and cross-border collaboration. She currently serves as Ambassador and Lead Strategy Advisor for Visit Nigeria, where she is both the public face and strategic architect of campaigns aimed at enhancing tourism, investment, and cultural engagement. Her efforts are instrumental in reframing Nigeria's global image and attracting impactful international partnerships. A globally recognised speaker, Charmaine has delivered keynotes and appeared on stages for Bloomberg, COP28, and SuperReturn International — Europe's largest private equity conference — where she speaks on investment trends, African innovation, inclusive capital, and socio-economic policy. As a content creator, she leads the acclaimed No Fluff series, where she hosts bold, unfiltered conversations that explore the intersection of culture, economics, and society. Through this platform, she demystifies complex financial and socio-political issues, making them accessible to underrepresented and global audiences alike. She holds multiple board positions and has led strategic international expansion initiatives and partnerships. As a founding member of the UK-Ghana Investor Group (UKGIG), Charmaine actively strengthens private sector ties and drives foreign direct investment between the UK and Ghana. Charmaine has also contributed to startup act frameworks for Africa. Her thought leadership has been recognised by Forbes, the Financial Times, and 40 Under 40 Africa, affirming her wide-reaching influence across venture capital, technology, and international economic development.
@charmainespostsView profile